TRX Indoor Location at TIA 2015

Posted on Wed, Jun 10, 2015

TIA held a startup competition in Dallas last week which was unique in profiling mature startups pitching to a community of potential partners and customers.  Vocal Zoom and TRX Systems placed one and two in the competition!  

In addition to TRX Systems Indoor Location, the startup companies that participated included:

Primal Sensors - Location service for amusement venues and recreational events

Mesh Detect - Deployment and management of secure phones for prison environments

MetroTech - Traffic analysis software that turns cameras into sensors, providing detailed traffic data per lane

VocalZoom - Innovative microphone with superior noise reduction for voice control and communications in noisy environments

Kubos - software platform for developing and deploying custom nano-satellite missions.

The program was moderated by Jon Bayless, General Partner of Sevin Rosen Funds and judged by Tim Horan, Managing Director of Oppenheimer and Co. and Adam Drobot, President and Chairman of Open TechWorks.

The great part about this event was that the presentations reached partners and customers for indoor location.  Thanks to TIA for hosting such a great forum.

Tags: Startups

TRX Indoor Location Is Named Silver Edison Award Winner

Posted on Fri, May 08, 2015

TRX_Edison_AwardTRX won the Silver Edison Award for innovation at the New York Edison Awards Ceremony in the Navigation and Robotics category!   TRX is the first company to use sensor fusion and dynamic mapping of structural, magnetic, and RF features to pinpoint location indoors, supporting applications that require indoor location without relying on extensive networks of beacons or other infrastructure.

The Edison Awards™ are named after Thomas Alva Edison (1847-1931) whose inventions, new product development methods and innovative achievements literally changed the world, garnered him 1,093 U.S. patents, and made him a household name around the world.  The ballot of nominees for the Edison Awards was judged by a panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medical.

Clayton M. Christensen, noted innovator, Kim B. Clark Professor of Harvard Business School, and founder of Innosight, and Robert A. Lutz, former Vice Chairman of General Motors, were both presented with the Edison Achievement Award at the event. The Edison Achievement Award honors innovation leaders and business executives who have made a significant and lasting contribution to innovation throughout their careers.

The Edison Award program is unique in its focus on honoring the best in innovations and innovators since 1987.  They honor game-changing innovations that are at the forefront of new product and service development, marketing and human-centered design, and are one of the highest accolades a company can receive in the name of successful innovation.  TRX was honored to be recognized.

TRX Systems - Edison Award Finalist for Indoor Navigation Solution

Posted on Thu, Apr 23, 2015

TRX SystemsTRX has been named an Edison Award Finalist in Navigation and Robotics for the TRX NEON Indoor Location Service.  The Edison Awards are being held today in New York City.

The Edison Awards™ focus on both the innovators and their innovations. Award winners represent "game changing" products, services and excellence and leadership in innovation around four criteria: concept (creation of new idea or industry), value (need and differentiation), delivery (communications and clarity of the solution), and impact (demonstrated commercial success and long term impact on society).

Dr. Carole Teolis (TRX cofounder and CTO) is attending today's events, including a meet the innovator's forum at the New York Academy of Sciences, an innovator's showcase, and an awards ceremony and gala. 

For more information about TRX, contact us.

TRX Indoor Location and Indoor Mapping at SXSW - Recap!

Posted on Tue, Mar 24, 2015

TRX had a full week out at SXSW in Austin last week - attending the DHS Town Hall ("Reinventing Government R&D to Save Lives"), speaking on indoor location and mapping privacy ("We are Mapping Your World, Inside:  What's Private?"), exhibiting at the great WeDC house (great location - way to go DC!), attending the "The Innovator's Dinner" organized by Collaborate (Fosterly), participating in the Dell PitchSLAM, and attending the Springboard Enterprise book signing and dinner.  That was all in about 3 days (and over 20,000 steps per day!).

Reinventing Government R&D to Save Lives.  DHS held a great session on how wearable technologies can be used to safeguard our nation's first responders.  They highlighted a number of innovative programs - including prize challenges and accelerator programs - designed to get entrepreneurs contributing to the ideation, development, and deployment of wearable tech for the first responder community.  Dr. Reginald Brothers (DHS S&T Under Secretary) and Dr. Robert Griffin (DHS S&T Deputy Under Secretary) led the discussion.   Great discussion - and action -  on doing business differently to spur new ideas!



*Department of Homeland Security


We Are Mapping Your World, Inside: What's Private?  I had the opportunity to speak about the innovative crowd sourced mapping algorithms created by TRX, and the privacy questions that are opened up as these are deployed for commercial applications.  TRX has adapted indoor location and indoor mapping technology originally developed to deliver accurate GPS-denied location for soldiers and firefighters to deliver indoor location for commercial applications.  Opening up conversations regarding user and venue privacy is vital to getting things right as we bring this to market.  Thanks to the really involved audience who had great feedback and ideas on this topic!

The Innovator's Dinner was a great event pulled together by Collaborate (Fosterly) including DC Mayor Muriel Bowser, Deputy DC Mayor Brian Kenner, and an array of entrepreneurs and city technologists looking to harness new approaches for inspiring entrepreneurship in cities and enhancing city life.  Thanks to Michael Farber of Booz Allen Hamilton and Shawn DuBravac of the Consumer Electronics Association for their analysis and to Fosterly, the Washington D.C. Economic Partnership, the WeDC House, and Booz Allen Hamilton for supporting the event.

Dell PitchSLAMDell for Entrepreneurs and held a Pitch Slam which allowed entrepreneurs to get feedback from experts including Dell Ventures, corporate, and the Entrepreneur editorial staff.   TRX received great feedback and ultimately won the competition!  Thanks to Dell for pulling the event together - it has already led to great follow-up from contacts we made at the Dell SXSW Lounge.

Springboard Enterprises put on a dinner for Woman Entrepreneurs mentored through the Springboard accelerator program.  For those not familiar with Springboard Enterprises, it is a expert network of innovators, investors, and influencers who are dedicated to building high growth companies led by women.  TRX is a member of and has received invaluable support from Springboard.  Springboard's Chairman Kay Koplovitz held a book reading and signing of "Been There, Done That", a book with contributions from forty-five women entrepreneurs—thought leaders in technology, media, e-commerce, software and life sciences—sharing their best practices from the trenches to power the success of others.

Finally, the IEEE party highlighted a great cause called the "Speed of Light" which is working to get solor lights to rural Africa.  Check it out!

If you want more information on TRX indoor location software and products, please contact us.

TRX Indoor Location and Mapping @ SXSW - Come See Us!

Posted on Thu, Mar 12, 2015

TRX is going to SXSW Interactive!  The following is a preview of the talk "We Are Mapping Your World, Inside: What's Private?" addressing privacy issues relating to indoor location and indoor mapping:


Session Time and Place:

"We Are Mapping Your World, What's Private?"

Saturday, March 14

12:30PM - 1:30PM

JW Marriott 

Salon 4

110 E 2nd St, Austin, TX

Details on the session are at the SXSW site HERE and a session summary is below:

"We are Mapping Your World, What's Private?"

Carol Politi, CEO, TRX Systems

What if every step you took was mapped? Not just outside, but also inside. The stairway to your apartment. The elevator to your office. Your route through the mall. The column you stand by while waiting for coffee. The bar where everyone congregates after work. Your kitchen.

Technology developed to locate firefighters and soldiers is being implemented on mobile devices to discover building maps. Your data – combined with data from your friends and neighbors – creates detailed indoor maps. That's awesome and powerful in a lot of ways. The maps can be used to navigate and to locate people. We are safer (911 - you're on floor 8). But the map may be disturbing to some. It's built by collecting data all the time. Every step you take. What map data should be exposed? Just public buildings? My home?

We are mapping the world. Every building, corridor, and gathering space. It will make the world safer, but it opens up a dilemma. Privacy versus safety, efficiency, fun. What are the rules?"

TRX is also demonstrating indoor location and mapping at the WeDC Showcase:

Saturday, March 14, 2015

3:00pm – 5:00pm

We DC House | CRAVE Restaurant, 340 E 2nd St, Austin, TX 78701

Thanks to the students at the Texas State University School of Journalism & Mass Communication who produced the video preview! This is the 8th year that students have previewed and covered the SXSW Interactive conference

Need more information or not coming to the show?  Contact TRX.

TRX Demonstrating 3D Indoor Location and Mapping at CES

Posted on Mon, Dec 29, 2014

TRX is heading out to the Consumer Electronics Show in Las Vegas!  We will be demonstrating 3D indoor location and our FeatureSLAM navigation map software from January 6 through January 9th, 2015 in Eureka Park, the flagship startup destination at CES, located in the Sands on Level 2 (booth 75390).  Please contact us if you want to schedule a demonstration, or just drop by the booth.


TRX To Demonstrate NEON Indoor Location and Navigation Mapping at CES

Posted on Thu, Dec 18, 2014

TRX Systems announced today that is demonstrating 3D indoor location and its unique FeatureSLAM navigation map software at the Consumer Electronics Show in Las Vegas. The TRX CES demonstration of its NEON sensor fusion and mapping software runs from January 6 through January 9th, 2015 in Eureka Park, the flagship startup destination at CES, located in the Sands on Level 2 (booth 75390).  


TRX FeatureSLAM Navigation Map

A press kit for the conference is available at, and requests for meetings and scheduled indoor location demonstrations can also be made by contacting TRX.

TRX Receives PitchNSI Award for Indoor Location Technology

Posted on Wed, Dec 03, 2014

by Carol Politi

TRX presented its indoor location and mapping technology to a national security panel at TandemNSI's inaugural rapid pitch event last night. The PitchNSI event provided DC-area tech companies a forum to present how their technology products could solve a problem for or benefit one of the region's national security agencies.

The national security panel included Adam Tarsi (Chief of Staff of the Combating Terrorism Technical Support Office), Dr. Adam Cox (Acting Director of Homeland Security Advanced Research Projects Agency), Dr. Mark Micire (DARPA Program Manager in the Tactical Technology Office and Defense Sciences Offices), and Dan Doney (Chief Innovation Officer for the Defense Intelligence Agency).

TRX was awarded third prize at the event for its NEON indoor location and mapping software! The criteria was Innovativeness of the product/idea, commercialization potential, national security applicability, and overall pitch quality. The other awardees were Centeye (1st place), Key Cyber Security (2nd Place) and Sentien (Audience Favorite).

PitchNSI IMG 8011 resized 600

TandemNSI is a great Washington area innovation - it brings together the resources of Amplifier Ventures and the infrastructure and support of Arlington Economic Development. The focus is on helping to commercialize technology from national security agencies including DARPA, DOD Labs, Army, Air Force, DHS, & DOE, and to promote higher engagement between entrepreneurs and national security research and development.

Tags: indoor LBS, indoor navigation system, indoor tracking system, indoor location, indoor location system, sensor fusion and mapping, indoor location algorithms, indoor mapping, indoor gps, indoor geolocation, SLAM, indoor navigation, indoor maps, TRX Systems, TandemNSI

TRX Finalist in NVTC Tech Awards for Innovative Indoor Location Tech

Posted on Tue, Nov 18, 2014

by Carol Politi

TRX was selected as a finalist in the 2014 NVTC Tech Awards, a new awards program recognizing influential leaders and innovative companies/firms in the Washington DC region's technology community.  

TRX is a finalist in the "Innovative Use of Technology" category for its use of sensor fusion and mapping to deliver location indoors and in other areas with unreliable GPS.  The finalists in this category are:

- Booz Allen Hamilton
- Hopecam
- The MITRE Corporation
- Monster Government Solutions
- Optoro
- TRX Systems

The winner will be announced at NVTC's TechCelebration Annual Banquet on Dec. 8, 2014.  

Tags: indoor LBS, 3D location, indoor location, sensor fusion and mapping, indoor gps, indoor geolocation, SLAM, NVTC Tech Awards

Funding Game Changing Ideas - 3D Indoor Location & Global Dynamic Mapping

Posted on Thu, Nov 06, 2014

by Carol Politi

The Wall Street Journal recently published an article highlighting the stagnation in federal research and development (R&D) funding - "Humanity’s Last Great Hope: Venture Capitalists" by Christopher Mims. It clearly outlines the struggle for companies engaging in risky, game changing innovation. This resonated with TRX - we have been able to bring to market indoor location and mapping products partially funded by federal R&D investment at stages when our innovations were too risky for private capital.

Private Innovation

This article highlights what we hope is a sustainable trend - investments made by high net worth individuals helping to fill the gap in funding early stage innovation. Non-federal sources of capital have steadily represented an increased share of industry R&D funding, however, much of that non-federal funding is focused on the less risky development projects. Government sources such as the National Science Foundation (NSF) and the Defense Advanced Research Projects Agency (DARPA) have been relied upon for some time to fill a critical gap in high risk, game-changing R&D.

Clearly, a lot of investor money goes toward incremental innovation, and toward pure entertainment. “We wanted flying cars, instead we got 140 characters.” (Peter Thiel). That may undermine the value of Twitter (which has empowered people in developing countries in so many positive ways), but the fact is that breaking fundamental new barriers in science requires vision and longevity often not possible for investors focused on risk mitigation and 5 year exit cycles. Also some markets - public safety being a notable example - are not in the comfort zone of many private investors.  

One of TRX's first investors was the National Science Foundation. This investment supported TRX development of Sensor Hub and Simultaneous Localization and Mapping (SLAM) software to robustly deliver indoor location without relying on installed or networked infrastructure. NSF invested even though at the time the sensor technology TRX was relying on was too expensive to commercialize. Fast forward a few years and the sensors are inexpensive, and being embedded in everything from radios and industrial devices to mobile phones. TRX is delivering its NEON product for public safety applications (made up of a wearable accessory device running TRX software, paired with Motorola APX radios), and is now developing more highly scaled location solutions for public safety leveraging the higher bandwidths and associated cloud services which are now becoming feasible to use in that market.  

Driven by the fact that soldiers often operate in urban and underground environments - and the fact that they will soon be deploying with mobile platforms (the Army recently invested in 7,000 Samsung Galaxy devices) - TRX is being supported by DARPA to implement its indoor location solution on mobile devices. This Government investment is enabling TRX to release infrastructure-free indoor location as an embedded service on standard mobile devices.  

Outside of location, one of the big industry challenges is ubiquitous mapping. While malls, airports, and other high density tourist locations are (or will soon be) well mapped across the globe, the maps are expensive to update, and don't include critical GIS layers required to support delivery of accurate indoor location. Additionally, while mapping data for residential and office buildings must be handled carefully (see upcoming SXSW presentation on this topic), getting basic but uniform maps for all buildings is essential to delivering critical location-based safety services. A byproduct of the location technology TRX has developed is tech to deliver both structural building maps and robust navigation maps. These navigation maps detect stairwells, floors, elevators, rooms and other structural building features (along with less visible magnetic and RF signatures), so it's possible to create and update 3D maps of buildings. NSF is now supporting TRX in developing and launching this SLAM technology to tackle the challenge of creating a global database of indoor maps. These capabilities will make the world a safer place.

While making games can be fun, most tech entrepreneurs really thrive when improving the world in some way. Early stage capital from NSF, DARPA, from high net worth investors is helping them do that.

(Note: TRX investors New Dominion, Motorola Solutions and Maryland DBED, as well as the US Army, DHS, and private angels, have provided TRX with essential commercialization and application-specific transition funding).

Tags: 3D location, indoor navigation system, indoor tracking system, indoor location, indoor location system, sensor fusion and mapping, indoor location algorithms, indoor mapping, SLAM, indoor navigation, indoor maps, precise personnel tracking