TRX had a full week out at SXSW in Austin last week - attending the DHS Town Hall ("Reinventing Government R&D to Save Lives"), speaking on indoor location and mapping privacy ("We are Mapping Your World, Inside: What's Private?"), exhibiting at the great WeDC house (great location - way to go DC!), attending the "The Innovator's Dinner" organized by Collaborate (Fosterly), participating in the Dell PitchSLAM, and attending the Springboard Enterprise book signing and dinner. That was all in about 3 days (and over 20,000 steps per day!).
Reinventing Government R&D to Save Lives. DHS held a great session on how wearable technologies can be used to safeguard our nation's first responders. They highlighted a number of innovative programs - including prize challenges and accelerator programs - designed to get entrepreneurs contributing to the ideation, development, and deployment of wearable tech for the first responder community. Dr. Reginald Brothers (DHS S&T Under Secretary) and Dr. Robert Griffin (DHS S&T Deputy Under Secretary) led the discussion. Great discussion - and action - on doing business differently to spur new ideas!
*Department of Homeland Security
We Are Mapping Your World, Inside: What's Private? I had the opportunity to speak about the innovative crowd sourced mapping algorithms created by TRX, and the privacy questions that are opened up as these are deployed for commercial applications. TRX has adapted indoor location and indoor mapping technology originally developed to deliver accurate GPS-denied location for soldiers and firefighters to deliver indoor location for commercial applications. Opening up conversations regarding user and venue privacy is vital to getting things right as we bring this to market. Thanks to the really involved audience who had great feedback and ideas on this topic!
The Innovator's Dinner was a great event pulled together by Collaborate (Fosterly) including DC Mayor Muriel Bowser, Deputy DC Mayor Brian Kenner, and an array of entrepreneurs and city technologists looking to harness new approaches for inspiring entrepreneurship in cities and enhancing city life. Thanks to Michael Farber of Booz Allen Hamilton and Shawn DuBravac of the Consumer Electronics Association for their analysis and to Fosterly, the Washington D.C. Economic Partnership, the WeDC House, and Booz Allen Hamilton for supporting the event.
Dell PitchSLAM. Dell for Entrepreneurs and Entrepreneur.com held a Pitch Slam which allowed entrepreneurs to get feedback from experts including Dell Ventures, corporate, and the Entrepreneur editorial staff. TRX received great feedback and ultimately won the competition! Thanks to Dell for pulling the event together - it has already led to great follow-up from contacts we made at the Dell SXSW Lounge.
Springboard Enterprises put on a dinner for Woman Entrepreneurs mentored through the Springboard accelerator program. For those not familiar with Springboard Enterprises, it is a expert network of innovators, investors, and influencers who are dedicated to building high growth companies led by women. TRX is a member of and has received invaluable support from Springboard. Springboard's Chairman Kay Koplovitz held a book reading and signing of "Been There, Done That", a book with contributions from forty-five women entrepreneurs—thought leaders in technology, media, e-commerce, software and life sciences—sharing their best practices from the trenches to power the success of others.
Finally, the IEEE party highlighted a great cause called the "Speed of Light" which is working to get solor lights to rural Africa. Check it out!
If you want more information on TRX indoor location software and products, please contact us.